Product Design 101

September 14th, 2022
What is industrial product design

Regardless of the industry in which you work, you must have heard about 3D modeling and product design. In recent years, this technology has significantly impacted numerous industries. It not only assists you in visualizing but also provides your client with an accurate image of your idea.

Product Design is generally defined as the whole process of creating a new product that involves conceptualizing the idea. This also includes market research, identifying constraints, creating products, and building informed solutions.

What is Product Design?

Product design is creating a product that satisfies the consumer's needs by defining the user's problems and finding inventive solutions to these problems. The term is also applied to the result of this procedure, the aesthetic aspects of an existing product. The design of products is founded on design thinking, a creative approach to problem-solving.


Research, prototyping, and testing are just a few of the diverse responsibilities involved in product design.

Product design is human-centered but requires greater consideration of business and market considerations.

Product design is never-ending. It is not a well-defined sequence of steps. Everyone follows the structure they believe to be the most appropriate and efficient. Yet, the process may involve an unforeseen number of repetitions necessary for comprehending the problem and determining the optimal solution.

Why is product design important?

Product design is more important than ever since customers expect more product diversity and switch to items with cutting-edge technologies more rapidly than ever before.

Greater product diversity and shorter product life cycles multiply the amount of new and derivative products that must be designed.

According to McKinsey, businesses that embrace new product design generate an average of 32% more revenue and 56% more shareholder returns.

A key to organizational success

Product design is essential because it gives the consumer an original and imaginative experience. As a result, the product's design can attract new customers and foster brand loyalty.

Product design is also essential for providing benefits to the consumer. This implies that the product must be beneficial to the user. The most crucial aspect of building a successful outcome is making it such that consumers want to purchase and use it repeatedly.

Product design is a crucial component of the product development procedure. It ensures that the final product is customer-friendly, aesthetically pleasing, and profitable to produce. Before the actual designing phase, designing a product requires multiple planning stages and detail-oriented consideration.

“The design is not just what it looks like and feels like. The design is how it works”.

Steve Jobs

What does a product designer do?

A product designer ensures that the product's user experience fulfills the user’s demands and expectations.

They are responsible for investigating product issues, generating design solutions that address these issues, and executing modifications depending on user feedback and the product's business plan.

Product designers are essential because they are responsible for developing positive end-user experiences, ultimately influencing how customers engage with things. It is the responsibility of the product designer to convey this meaning to the end-user successfully.


They are also essential to product teams.

Without product designers, UX researchers and engineers would be missing a fundamental link, as this relationship between user advocates and technologists is as necessary as the cornerstone of an arch.

Without product designers, delivering exceptional user experiences would be exceedingly challenging and nearly impossible for bigger organizations.

What is the product design process?

The product design process is a sequence of techniques that product development teams take from concept to reality.

Two reasons make a suitable, well-structured procedure essential:

It helps you maintain attention.

Adhere to your timetable.

The steps of the product design process are:

  • Generating an idea

  • Determining product viability

  • Testing the product

  • Releasing it for sale to consumers.

Let's examine each of these processes:

Idea Development

The initial stage of the product design process is the ideation phase, which entails the development of new product concepts. You should focus on developing a product that is both beneficial to customers and compatible with the organization.

Define Value Proposition

The value proposition describes the essential characteristics of the product, including what it is, who it is for, and when it will be used. The value proposition facilitates team and stakeholder agreement on the product's nature.

Product Potential

Once all the concepts have been generated, the corporation must evaluate the product's viability, which includes deciding whether it can be built and whether it can be made profitably.

Initial design

During the initial design phase, stakeholders collaborate to develop a product mockup based on the MVP prototype. The design should be made with the intended audience and complement the product's primary purposes.

Product Testing

Now that the product has a prototype, it is ready for product testing, which is having people use the product to verify if it truly functions and to provide suggestions for adjustments and improvements.


Now is the time to commercialize your idea by introducing your product and launching it publicly.

You have completed the design and quality testing of your development and marketing strategies. You should be confident in your final draft and prepared to produce the final product.

Product Design vs. Industrial Design

Industrial refers to designing items and enhancing their functions, constraints, and aesthetics with the goal of mass production. Product design, which is often a component of industrial design, focuses on creating products.

Industrial design is a more comprehensive word. The product design team operates following industrial designers' advice. In other words, industrial design entails operations such as product specification, aesthetics, and the final approval of the product's appearance.

However, product design entails the comprehensive design of the product according to the industrial design team's specifications.

To be an industrial designer, you must thoroughly understand your product, competitors, and client. In contrast, a competent product designer has excellent domain technical expertise.


Product design matters! Globally, firms are beginning to combine 3D modeling and product design services to streamline, expedite, and reduce the cost of their product development processes.

Jinolo provides cloud-based collaborative design tools to streamline the design process and help product designers communicate their ideas to clients, suppliers and other relevant stakeholders. Sign up to Jinolo to start collaborating on product designs for free.